Corporate social responsibility and firm performance. An integrative framework this article introduces a conceptualization of corporate social. They offer a multilevel and multidisciplinary theoretical fram. First is to investigate the set of relationships among the corporate social responsibility csr services and customer satisfaction cs. The three models of corporate social responsibility bizfluent. Defining corporate social responsibility csr analyses economic, legal, moral, social and physical aspects of environment. Corporate social responsibility associated with customer. Corporate social responsibility and causerelated marketing. Using corporate social responsibility to win the war for talent. Designing and implementing corporate social responsibility. An integrative framework isabelle maignan vrije universiteit amsterdam, the netherlands o. A conceptual framework of corporate social responsibility. Her main research interests lie in the area of corporate marketing and include corporate identity and reputation, integrated marketing communications and csr.
An integrative framework for evolving a socially responsible. Theories of corporate social responsibility management essay. Integrated corporate social responsibility integrated csr. An integrative framework, journal of the academy of marketing science, 1, 319. If the inline pdf is not rendering correctly, you can download the pdf file here. Corporate social responsibility csr the title corporate social responsibility in general, the conviction that corporations are not only legal entities with responsibilities but also moral entities, and they hold ethical obligations comparable to those of citizens in a society. The general population has become increasingly aware of social and environmental issues, which by no coincidence, concurs with numerous ngos around the world popping up to show corporations and individuals the ethical way. On the measurement of corporate social responsibility. Jan 01, 2004 corporate social responsibility and marketing.
Companies are increasingly enhancing their corporate social responsibility as a means to retaining and growing consumers. Bsr conducted interviews on targets behalf with a variety of external stakeholders and corporate social responsibility experts. Sep 25, 2008 on the measurement of corporate social responsibility. The contribution of corporate social responsibility to organizational commitment. Journal of the academy of marketing science, 32 1 2004, pp. A framework is provided that integrates organizational. Ferrellcorporate social responsibility and marketing. Reviewing corporate social responsibility communication. Corporate social responsibilty csr and ethical issues in marketing 299 society. The impact of corporate social responsibility on firm. We believe that the best one is to integrate external engagement deeply into business decision making at every level of a. Corporate social responsibilities theories and related approaches. The social responsibility of nonprofit organisations.
Integrated corporate social responsibility integrated csr will help to answer alls these questions with a clear yes. The purpose of this empirical case study is to apply several existing frameworks to consider the notion of integrating corporate social responsibility csr with a brand leadership strategy. This article introduces an integrative framework of corporate social responsibility csr design and implementation. Jun 21, 2018 following carrolls integrative framework csr as a coexistence of economic, social, and legal responsibility, we are confronted with a well. They offer a multilevel and multidisciplinary theoretical framework that synthesizes and integrates the literature at the institutional, organizational, and individual levels of analysis. Request pdf corporate social responsibility and marketing. Ferrell and gresham 1985 offer a conceivable conceptual framework for assessing ethical decisions made in the field of marketing. The impact of corporate social responsibility on longterm.
Corporate social responsibility and organizational psychology. The proposed framework first depicts csr initiatives as the actions undertaken to. Executives need a new approach to engaging the external environment. Corporate social responsibility csr refers to strategies corporations or firms. Though the roots of the corporate social responsibility csr. Define and discuss the three main theories of corporate social responsibility. The resulting integrative framework, based on this multiple case study and lewins change model, highlights four stages. The proposed framework first depicts csr initiatives as the actions undertaken to display conformity to both organizational and stakeholder norms. An integrative framework published on jan 1, 2004 in journal of the academy of marketing science 9. First, its a general name for any theory of the corporation that emphasizes both the. In any case, social responsibility should be considered as a way of understanding the organisation as a whole, rather than a group of separate actions, variably scheduled and with little coordination. A conceptual framework of corporate social responsibility and.
In an effort to integrate normative and descriptive approaches to csp, swanson reoriented woods framework through shifting the focus of attention from the csp branchesprocesses of corporate social responsiveness, programs, policies, and social impacts of corporate behaviorto the csp trunk. The most important action undertaken by the ec was the launch. An integrative framework, journal of academy of marketing science, vol. One of the memorable scenes is john travolta playing a hotshot lawyer speeding up a rural highway to woburn, massachusetts. This paper shows that corporate social responsibility csr and firm value are positively related for firms with high customer awareness, as proxied by advertising expenditures. An integrative framework, journal of the academy of marketing science 32, no. Innovation represents an important tool for achieving corporate social responsibility while sustainable development is a challenge for business and emphasises the direction that innovation activities can take. This article introduces a conceptualization of corporate social responsibility csr that emphasizes the role and potential contribution of the marketing discipline.
An integrative framework isabelle maignan vrije universiteit amsterdam, the. Maignan i, ferrell oc 2004 corporate social responsibility and marketing. Then, the article discusses the managerial processes needed to monitor, meet. Our approach our approach of integrated corporate social responsibility integrated csr is based on the fact that csr and brand and reputation management have a common ground. Jan 25, 2019 corporate social responsibility is the commitment a company has to the community outside of its shareholders and employees.
Perceived corporate social responsibility performance in professional football and its impact on fanbased patronage intentions. What do we know about corporate social responsibility research. Corporate social responsibility and organizational. Aug 26, 2018 corporate social responsibility csr is also termed to as responsible business, sustainable, responsible business or corporate citizenship. It is in the nature of csr to go beyond the narrow scope of shareholder benefit and profit maximization to integrate a broader social dimension in doing business. Ethical conflicts in marketing arise due to two reasons. The rise in the strategic importance of maintaining positive stakeholder relationships and the need to protect corporate brand reputation has moved the academic and business debates of ethical issues concerning corporate social responsibility csr from being viewed as paternalistic philanthropy to an integral part of business strategy raynard et al. Corporate social responsibilty csr and ethical issues in. An overview of corporate social responsibility 4 what is the business case for csr.
The three models of corporate social responsibility. Traditional corporate social responsibility csr is failing to deliver, for both companies and society. Selfreported disclosures as a method of measuring corporate social involvement. Theories and models of corporate social responsibility get. Ferrell colorado state university this article introduces a conceptualization of corporate social responsibility csr that emphasizes the role and. Using corporate social responsibility to win the war for. What are the core components for the development of a csr brand. The proposed framework first depicts csr initiatives as the acttions undertaken to display conformity to both organizational and stakeholder norms. Discourse on corporate social responsibility in the context of. Corporate social performance social accountability, auditing and reporting saar social responsibility for multinationals business and society stakeholder approach corporate global citizenship social contract theory source. A conceptual framework for the integration of corporate social.
For firms with low customer awareness, the relation is either negative or insignificant. Marwa is also interested in relationship marketing and networks, both in a b2b and b2c contexts. Designing and implementing corporate social responsibility jstor. Corporate social responsibility csr is also termed to as responsible business, sustainable, responsible business or corporate citizenship. An integrative framework grounded in theory and practice abstract this article introduces an integrative framework of corporate social responsibility csr design and implementation. Corporate social responsibility nielsen major reference. Corporate social responsibility and population health. International journal of sports marketing and sponsorship, vol. It is a type of a corporate selfregulation that is incorporated in a business model to ensure that the business runs as per the set regulations and strives to create a positive change on the society. By using a csr stage development model, behavioral and stakeholder perspectives, it.
We developed a research model to capture the correlations between a partner firms csr reputation i. Then, the article discusses the managerial processes needed to monitor, meet, and. Sen s, bhattacharya kd 2006 the role of corporate social responsibility in strengtheningmultiple stakeholder relationships. Following carrolls integrative framework csr as a coexistence of economic, social, and legal responsibility, we are confronted with a well. Communicating csr citizenship and sustainability on the web. Corporate social responsibility is the commitment a company has to the community outside of its shareholders and employees. Implicit and explicit corporate social responsibility. Corporate social responsibility institute for public. The purpose of this study is to investigate the effect of partner firms corporate social responsibility csr activities on longterm relationships in businesstobusiness b2b industries. Corporate social responsibility as commitment in european forum reflecting alcohols burden in europe, the european commission published an alcohol strategy in 2006 to decrease alcohol related harm. An integrative framework, journal of the academy of marketing science, 321, pp. An integrative framework article in journal of the academy of marketing science 321. A conceptual framework of corporate social responsibility and innovation global journal of business research, v.
Corporate social responsibility institute for public relations. It furthermore implicates the necessity for holistic, integrative acting. First, when there is a difference between the needs of the company, the industry, and society. Student, department of marketing, louvain school of. The development of corporate social responsibility in recent years, it has been observed the rapid growth of corporate social responsibility. The mediating role of marketing competence and the moderating role of market environment. The subject isnt without controversy, with some claiming corporations have no role in social responsibility and others asserting that they cant escape it. This paper defines corporate social responsibility csr and sets up a framework to measure it. Business researcher elizabeth redman proposed the three models of. The proposed framework first depicts csr initiatives as the acttions.
Factor affecting corporate social responsibility for. Implementing corporate social responsibility 18 task 1. What capabilities are necessary to implement a csr. Pdf what is corporate social responsibility all about. All these groups have different needs and wants, therefore the ethical conflicts are likely to take place. The impact of corporate social responsibility on firm value. Innovation and sustainable development are major contemporary issues.
Corporate social responsibility theories and related approaches extracted from garriga and male, 2004 the common good approach refer to the authors, this approach maintains that business, as with any other social group or individual in society, has to contribute to the common good, because it is a part of society and it shouldnt. Ferrell, corporate social responsibility and marketing. Communicating corporate social responsibility ejbo electronic. Market orientation and corporate social responsibility. Aug 07, 20 strategic corporate social responsibility. Corporate social responsibility reporting of banks. Theories and models of corporate social responsibility. Corporate social responsibility, employee organizational identification, and creative effort. Marwa tourky is senior lecturer of marketing at exeter university business school, uk. A conceptual framework for a comparative understanding of corporate social responsibility.
1167 666 741 661 836 1330 238 608 1552 1550 951 31 758 488 716 701 1247 1178 555 995 1243 1250 1014 272 1036 1264 253 125 1139 160 1295 1429